On Page Optimization Tactics

Title and Header Tags

We're going to apply the same ideas to our title and header tags. You want to include your keyword, but you can't always just use your keyword. In this case we are going to do the same thing we did with our domain name. Put your keyword first then add more text. Also, with stemming in mind, you can use different tenses or plurality for your keyword. There is also another clever strategy you can use to rank for your keyword without even using it!

Text Formatting

  1) Place your keyword in the title

  2) Include your keyword in the first and last sentences

  3) Bold your keyword both times

  4) Wrap your keyword in the first and last sentences with h1 and h2 tags respectively

  5) Use your keyword as anchor text and bold it

Domain Name

Your domain name has a powerful effect on how you rank. Having an EMD (exact match domain) for your keyword is going to do a lot for your ranking. However, this is not crucial to your ranking success. Many people, such as myself, choose to have a domain name that they can brand. It depends on what you're looking to do with your site. If you want to make a small niche site targeting a single keyword, then clearly you will want to get an EMD.